2018 Feb – Fathom news – The case where less optimal operations lead to better efficiency
DEMAND for greater efficiency in the global logistics chain is increasing, putting pressure on different links in that chain to share information and seek incremental benefits. But with the commercial logistics chain dominated by private actors, each with focused internal efficiency and profit motives, finding what is best for the whole logistics chain is difficult. New thinking also suggests that individual optimisation could lead to less optimal overall performance.
